Graduate Certificate in Marketing

Build marketing knowledge and skills needed to expand your career opportunities and become a marketing leader with La Trobe's Graduate Certificate in Marketing.To thrive in today's marketing space, modern businesses and marketers need to be customer-focused, from campaign concepting to brand launches and online audience engagement. In six months, this short postgraduate course equips you with up-to-the-minute marketing expertise, so you can learn how to make the analytical, practical and sustainable marketing decisions needed today – and tomorrow.By completing La Trobe's Graduate Certificate in Marketing, you will:gain core understanding of principles and practices of marketing, including how to critically analyse marketing conceptslearn how to communicate effectively to audiences across a range of environments and channelsdevelop your brand management skills, analyse the processes and implementation of brand strategy, then develop and launch a brandlearn how to use online tools to analyse customer engagement and build impactful social media campaigns.Successfully completing the Graduate Certificate in Marketing allows you to pursue further postgraduate study with credit, including our Master of Marketing.[113897C]