Macquarie University Bachelor of Commerce Upgraded - Introducing the New Undergraduate Direction in 'Artificial Intelligence and Business Innovation'❗️

Macquarie University Business School has recently launched a new "Artificial Intelligence and Business Innovation" major under the Bachelor of Business degree. This program aims to cultivate versatile talents with technical understanding, business insight, and innovation capabilities to meet the urgent demands for AI applications in the current business environment.

🎯 Course Core Overview

• Unique positioning: Unlike purely technical AI courses, this direction deeply integrates business strategy and innovation management, training students to use AI to optimize business processes, drive innovation, and address ethical challenges.
• Forward-looking content: Students will learn AI fundamentals, machine learning, data analysis, and AI applications in business scenarios, while also covering innovation processes and entrepreneurial leadership to ensure graduates can drive the transformation of technology into business value.
• Skill-oriented: Graduates will possess core skills in designing AI solutions for enterprises, managing innovation projects, and leading teams in dynamic technological environments.

🚀 Macquarie University's AI and Innovation Ecosystem Advantages

1. Strong academic research support: The university's data and analytics research spans business analytics, financial data science, artificial intelligence, and cybersecurity. The Business School has interdisciplinary teams focused on exploring the application of emerging technologies like AI in business and societal challenges.
2. Rich innovation and practical resources
• DeepTech Incubator: Provides PC2-level laboratories, equipment, and commercialization support for innovators in fields like biotechnology. Resident teams can access industry networks, mentorship, and connections to university research resources (such as the Australian Genome Factory and the Faculty of Medicine and Health Sciences).
• University Innovation Incubator: Has nurtured over 30 startups covering health, finance, and social innovation. Successful examples include Apate.ai (using conversational AI to combat phone scams) and Entozyme (using biotechnology to solve organic waste management), both of which are models of successful commercialization from university research.
3. Industry collaboration and commercialization pathways: The Macquarie Commercialisation team specializes in assisting researchers in commercializing intellectual property through licensing or creating spin-off companies, enabling innovative technologies to have real-world impact.

💡 Mandatory Practical Component: PACE Program

The distinctive PACE (Professional and Community Engagement) program at Macquarie University is a mandatory practical component in undergraduate degrees. The university collaborates with partners to design internships, industry projects, and other practical opportunities, allowing students to apply their learning in real-world scenarios. This means every student in this major will accumulate valuable practical experience through PACE, preparing potential talent familiar with AI and business innovation for partners in advance.

If your students are interested in talent development or project collaboration in the field of AI and business innovation, this new direction will be a highly valuable entry point. If you have any questions, feel free to contact the Macquarie University China team at any time.