The Paris Olympics concluded successfully, let's discuss these trends and the popular majors that will help you reach the Olympics in the future!

The world-renowned 2024 Paris Olympics have finally come to a close. Over the course of more than two weeks, athletes from around the globe have delivered spectacular events to the audience, offering a feast for the eyes. As the most important and influential comprehensive sports event globally, the Olympics not only serve as a grand stage for athletes from various countries to vie for glory but also present an excellent opportunity to promote and popularize the Olympic movement. So, what trends in competitive sports development have we observed through this Olympics?

Higher, Faster, Stronger, and More Dependent on Technology

In the fierce competition of sports, continuously improving performance requires increasingly high-tech training methods.Pan Zhanle broke the world record and won the gold medal in the men's 100m freestyle, shocking the world of swimming.Apart from the athletes' own efforts, the application of technology in training is also crucial.It is reported that the Chinese national swimming team has adopted a scientific underwater monitoring and analysis system to examine swimmers' techniques and strokes, helping them train better and more efficiently.

With the rise of AI, it undoubtedly opens a new door to training, offering more possibilities for exploring one's potential and achieving scientific training. During the training process, AI systems can monitor athletes' movements, postures, and speeds in real-time and provide immediate feedback and guidance through VR helmets or smart devices. Virtual reality technology can also simulate real competition scenarios, aiding athletes in tactical drills and coordination training.

Additionally, with the popularity of heart rate monitors, GPS, and power meters in wearable devices, these provide more useful data for daily training, enabling the formulation of more scientific and effective training plans.

The Importance of Sports Rehabilitation

For athletes, years of training and competition almost inevitably lead to injuries. However, how to properly rehabilitate after training and competition to avoid more sports injuries, maintain a good state of sports, and thus extend the sports career is almost a significant topic in modern sports. For example, Chinese gymnast Liu Yang successfully defended his gold medal in the rings at the Paris Olympics, behind which his rehabilitation therapist played an indispensable role. It is revealed that Liu Yang spent a significant amount of time on rehabilitation every day to overcome injuries, even more than the time spent on training. It is the good control of injuries that ensures a good state of sports.

Increasingly Detailed Division of Training

The competition in sports is fierce, with victories and defeats often decided by the smallest margins, so training must pursue excellence. For example, Zheng Qinwen broke the European and American monopoly in the Olympics, becoming the first Asian to win the women's singles tennis championship. Her success is not only due to hard training but also the detailed division of labor within her training team, which includes a head coach, several sparring coaches, physiotherapists, and fitness trainers.

Therefore, in the future, if you dream of participating in the Olympics, it is not necessarily as an athlete; becoming a member of an athlete's team is also a way. Their success can also bring you the joy of success. And the University of Wollongong (UOW) offers such opportunities.

Recommended Sports-related Majors

UOW's sports-related majors are ranked within the top 150 in the 2024 QS World University Rankings by Subject, representing world-class levels, and offer several related majors:

Bachelor of Exercise Science
Bachelor of Exercise Science and RehabilitationExercise Science and Rehabilitation
Bachelor of SportBachelor of Sport

Exercise Science/Exercise Science and Rehabilitation

In these two degree programs, students will study anatomy, physiology, exercise physiology, nutrition, psychology, neurodynamics, and biomechanics. These core subjects aim to deepen students' understanding of how exercise affects the body. The knowledge gained is intended to help people improve athletic performance and health status.

Another key element of the course is the practical experience component.This involves a140hour internship in community, sports, scientific, or commercial sports environments.These practical experiences are crucial, helping students to apply what they have learned to real-world scenarios and prepare for future employment after graduation.Both courses have been accredited by the Australian Exercise and Sports Science Association

(ESSA).Graduates are eligible to apply for accreditation as exercise scientists with the Australian Exercise and Sports Science Association(ESSA).Bachelor of Sport ProgramThe Bachelor of Sport degree is designed for students passionate about sports and exercise, turning this interest into roles such as teaching, coaching, and promoting healthy lifestyles.Through this degree program, students will acquire the skills and knowledge needed to work in various sports environments, including coaching, game development, sports program delivery, sports management, and operations.

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This major is also very important

As one of the most influential international events, the Olympics hold significant commercial value.

So, how to leverage this platform and opportunity for brand promotion,

this requires very specialized talents.

For example, the famous brand Adidas once turned100,000 Olympic volunteers into its brand ambassadors during an Olympics.Adidas not only provided clothing for the Olympic volunteers but also conducted activities with them to help them better experience the Olympics.Such successful operations brought significant traffic to the brand's promotion.In sports-related majors, there are also specialized courses responsible for brand promotion and planning. UOW offersBachelor of Business (Sport Marketing and Management)Sport Marketing and ManagementFocusing on the sports industry, it concerns the relationship between businesses and consumers, the leadership and promotion of sports enterprises, and the organization and development of sports businesses.In this degree program, students will learn the skills to lead and manage sports enterprises and organizations, gain a deep understanding of how successful sports management organizations should be designed and operated, and learn from world leaders in the field of sports marketing and management.

Additionally, students will understand how marketing principles develop the operations of sports organizations and how sponsors use sports to enhance their brands, offering many practical opportunities, such as collaborative projects with renowned clubs like the St George Dragons NRL rugby team, South Coast football team, and Illawarra Hawks basketball team.For more sports-related majors, please contact our China team for more information!

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