Master of Strategic Communication-116217H

Master of Strategic Communication

AQFLevel 9
CRICOS Code116217H
Course TypeMasters Degree (Coursework)

University of Technology Sydney (UTS)

GovernmentGovernment
Large-scaleLarge-scale
Accredited by the Ministry of Education of ChinaAccredited by the Ministry of Education of ChinaAustralia Rank 9Australia Rank 9World Rank 96World Rank 96
University of Technology Sydney (UTS)
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Priority 1 (Fastest)
Data updated:22/12/2025
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Course Fees
International Students (Offshore)Exact Tuition Fee
42,047 AUD / Academic Year
1.5 Year (78 weeks)
Updated At:02/12/2025
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Overview

Course Description
This course is tailored for communication professionals and those aspiring to enter the field, seeking to enhance their strategic communication capabilities. Choose this course to stay on top of the evolving landscape where technology, media, and societal issues intersect, influencing stakeholder engagement and organisational reputation.What sets this course apart is its focus on equipping you with practice-oriented knowledge and skills to tackle real-world communication challenges. You'll learn to apply a full spectrum of communication strategies and techniques for effective problem-solving, grounded in contemporary scholarship and industry insights.You will gain an understanding of effective communication principles and stakeholder engagement, essential to ensuring organisations achieve their goals. You'll also develop the ability to diagnose and strategise solutions for communication challenges, and master methods for gaining audience insights to inform impactful communication strategies, using both formal and informal research and evaluation techniques.The learning experience is interactive and practical, involving a blend of theoretical study and hands-on application. You'll engage with case studies, participate in discussions, and work on projects that simulate real-life scenarios, ensuring that you leave the course ready to drive strong stakeholder relationships and deliver positive organisational outcomes.Facing ongoing technological and social developments, strategic communication becomes critical in every organisation’s practices. Emerging technologies, dynamic media environments, and diverse social issues shape the way individuals engage with or respond to organisations’ communication. In addition, individuals’ preferences keep changing in this fast-pacing environment. To keep up with these changes, many organisations strive to meet social and stakeholder expectations. However, it is often challenging for organisations to do so. This is because different stakeholders exhibit different levels of motivation to engage and collaborate with those organisations. Therefore, strategic communication is required to effectively connect with those diverse stakeholders by grasping key audience insights and formulating possible strategies across complex, fragmented media ecosystems. Strategic communication builds a critical foundation of organisational success. Communication professionals are expected to understand the role of strategic communication in cultivating favourable stakeholder relationships and maintaining positive reputation for organisational survival and legitimacy.
Course Detail Linkhttps://www.uts.edu.au/courses/master-of-strategic-communication

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    Scholarship

    Instructions for use

    1. Must be an international student (not an Australian citizen, New Zealand citizen or Australian permanent resident) 2. Must have completed senior secondary education (senior year) in China and sit the Gaokao, which is administered by a provincial or municipal education examination authority in China 3. Must meet all UTS admission criteria for the chosen UTS undergraduate degree program 4. Must have completed the Gaokao with a competitive score within one year prior to entering UTS and be admitted to UTS on the basis of this qualification 5. Must be studying full-time on campus (Sydney) 6. Must not: be studying for an online or distance degree at UTS; be a government-funded student; or be the recipient of another UTS scholarship while receiving this scholarship.

    Applicable DegreesAll Degrees
    Scope of ApplicationWhole School
    Instructions for use

    1. Must still be an international student (not an Australian citizen, New Zealand citizen or Australian permanent resident 2. Must have completed a UTS Foundation Studies program at the University of Technology Sydney (UTS) College with a minimum GPA of 8.5 (out of 10.0) with no failing grades 3. Must meet all entry requirements for the chosen UTS undergraduate program 4. After completing the foundation studies program, must commence full-time study at the University of Technology Sydney (UTS) for an undergraduate degree in the next term. On-campus study includes face-to-face and/or online (distance) study for all degrees except online and distance mode degrees 5. Must not: be studying a UTS online or distance mode degree; or be a government-sponsored student; or be the recipient of another UTS scholarship while receiving this scholarship.

    Applicable DegreesAll Degrees
    Scope of ApplicationWhole School
    Instructions for use

    1. Remain an international student (not an Australian citizen, New Zealand citizen or Australian permanent resident) 2. Be a citizen of the People's Republic of China 3. Commence full-time study on a UTS campus[1] in 2024 or 2025 4. Meet the UTS admission criteria for your chosen postgraduate course 5. Must not: be studying for a UTS online or distance learning degree; or have completed a UTS-approved external articulation or pathway course from an institution outside Australia; be a recipient of another UTS international scholarship or bursary or the UTS Alumni Advantage Program during the validity period of this scholarship; and be a government-funded student.

    Applicable DegreesAll Degrees
    Scope of ApplicationWhole School

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