The course is designed to provide students with the key foundation, technical and specialised units which are relevant to the needs of a senior marketing manager. The course will cover the application of marketing to a wide range of contemporary business contexts, including consumer packaged goods, services, business-to-business, digital and international markets. The course includes the study and practice of market research and its use in understanding buyers’ motivations, competitive and environmental trends. The course is practice-oriented with a focus on problem solving and decision-making in dynamic markets and an understanding of contemporary trends in marketing practice.[0100487]
The school's visa assessment level determines the risk level for students applying for a visa and is a significant reference.
For example, if a school's visa assessment level is 2, the applicant will face more restrictions and be required to provide more written evidence, such as proof of language proficiency and financial capacity.
Course Campuses
NSW
WA
TAS
Campus:Level 3, 3 Central Avenue, Eveleigh Campus
Address:Level 3, 3 Central Avenue, Eveleigh, NSW 2015
Postcode:2015
Campus:Bay 3, 2 Locomotive Street Eveleigh, NSW, 2015 Campus
Address:Bay 3, 2 Locomotive Street, Australian Technology Park, Eveleigh, NSW 2015
