Graduate Diploma in Marketing

The Graduate Diploma in Marketing provides a thorough understanding of the basic principles of marketing, the motivations of customers and marketing management. Leveraging the research expertise of our Marketing faculty, the program provides students with contemporary knowledge to analyse markets and formulate strategies that connect with industry and best practice. The course allows the student to adapt to the changing marketing landscape in the areas of marketing communications, brand management, marketing for social good, customer experience and behaviour, marketing strategy, data-driven insights, and the legal and ethical implications of marketing.The course assists students in developing the ability to identify and analyse marketing management problems and fosters skills in generating marketing strategies to solve problems in the marketing domain, both in Australia and internationally.Students have flexible program options including subject choices, full-time or part-time study options and studying over Autumn or Spring sessions.[098048G]