Graduate Certificate in Marketing

The Graduate Certificate in Marketing introduces some of the key dimensions of marketing and is designed for those requiring a general understanding of marketing principles. Leveraging the research expertise of our Marketing faculty, the program provides students with contemporary knowledge to analyse markets and formulate strategies that connect with industry and best practice. Students are given the opportunity to consider topics including marketing communications, marketing management, customer experience and behaviour, and data-driven insights.This course provides contemporary theoretical marketing knowledge and the practical skills required for superior performance in Australian and international markets. Students have flexible program options including full-time or part-time study options and studying over Autumn or Spring sessions.[098049F]