Bachelor of Marketing

Marketing today is rapidly evolving based on the digital transformation of our economy and firms. Anew breed of marketing professional who can combine marketing knowledge, deep data understanding and critical thinking is being demanded by employers. Our dedicated Bachelor of Marketing has been developed with industry to deliver this capability, including the choice of a digital marketing minor. Our faculty combine the discipline knowledge and industry experience to excite, motivate and prepare you.The Bachelor of Marketing course focuses on specialised knowledge in marketing that is linked to industry expectations. Students learn about current practice and future marketing trends as well as experience and understand marketing’s innovative potential. Contemporary units of study cover digital marketing, branding, consumer behaviour, research and strategic marketing planning. The curriculum is kept up to date in consultation with key industry bodies ensuring students’ learning meets the future needs of industry.The core units cover the business context. The major units cover marketing fundamentals and specialist areas. The digital marketing minor units provide a comprehensive introduction to this exciting marketing field. The electives provide considerable choice and diversity. All units include components relating to business communication and employment preparation.[103141H]