Bachelor of Digital Marketing

The Bachelor of Digital Marketing has been designed to incorporate key marketing and digital skills and knowledge. The course consists of core Business Management and Marketing units and specialised Digital Marketing units to position graduates for success as Digital Marketing or Social Media Marketing Manager.The specialisation subjects include contemporary marketing, social media marketing and digital marketing, representing areas of knowledge where graduates will have substantial awareness and advanced skills in digital and social media marketing.Students will have the ability to engage with projects where there is an opportunity to experience, and reflect on, failures and successes. Through this, they develop resilience and self-reliance as well as relevant knowledge and skills.The course consists of 23 core units in business and one (1) WIL unit. Students will have the ability to engage with projects where there is an opportunity to experience and reflect on failures and successes. Through this, they develop resilience and self-reliance as well as relevant knowledge and skills. The opportunity to create an e-Portfolio displaying the skills and knowledge developed during the course is integral to course design.The teaching of the Bachelor of Digital Marketing integrates the practical experience of industry specialists with a strong academic approach. It lays the foundation of a coherent and cohesive body of understanding at the general business level, marketing, and digital marketing discipline areas. The course allows students to undertake specialised digital marketing units.