Bachelor of Business

Sports are an integral part of life for many. From community building local sports clubs to the elite athletes idolised by many, sport is a key part of our social fabric. It has also evolved into a big business where major brands are produced, promoted and consumed. The application of marketing and management skills in the sports industry can grow teams, events, and companies into competitive and profitable entities.

Sport Marketing and Management examines the sports industry from behind the scenes, looking at business and consumer relationships, the leadership and promotion of sporting careers and the organisation and advancement of sporting businesses.

This degree

You will undertake a foundation year that covers all core disciplines of business, giving you a solid understanding of issues facing organisations today. From your second year, you will major in Sport Marketing and Management and develop the skills to understand the business of sport and succeed in a career in sports administration, sports leadership and management, and sports marketing and public relations.

You will also undertake a final-year capstone subject where you will collaborate with students from other disciplines to demonstrate all that you have learned. You’ll also have opportunities to gain valuable professional experience through an internship as part of your degree.

This is a popular course undertaken by Global Sports Program students.