Bachelor of Business (Communication and Public Relations)

The Bachelor of Business, major in Communication & Public Relations is designed to provide students with theoretical principles and practical skills in managing the activities of professional public relations. Through systematic study, students will appreciate the importance of public relations to the effective internal and external communication of organisations, develop skills in writing for different audiences, familiar with new media tools for public relations practitioner, and understand international and inter-cultural contexts of public relations practice. Graduates will be able to pursue careers in advertising agencies, communication strategy and advisory services, community relations services, marketing communication services, media liaison services, political media advisory services, lobbying services, public relations consultancy, publicity services and special events coordination, etc.[084216M]