Name: 市场营销硕士-Master of Marketing-0100487
Price: 36180 AUD

The course is designed to provide students with the key foundation, technical and specialised units which are relevant to the needs of a senior marketing manager. The course will cover the application of marketing to a wide range of contemporary business contexts, including consumer packaged goods, services, business-to-business, digital and international markets. The course includes the study and practice of market research and its use in understanding buyers’ motivations, competitive and environmental trends. The course is practice-oriented with a focus on problem solving and decision-making in dynamic markets and an understanding of contemporary trends in marketing practice.

本课程旨在为学生提供与高级营销经理需求相关的关键基础、技术和专业单元。本课程将涵盖营销在广泛的当代商业环境中的应用，包括消费包装商品、服务、企业对企业、数字和国际市场。本课程包括市场研究的研究和实践及其在了解买方动机、竞争和环境趋势中的应用。本课程以实践为导向，重点关注动态市场中的问题解决和决策以及对营销实践的当代趋势的理解。[0100487]

Australian National Institute of Management and Commerce (IMC)

本课程旨在为学生提供与高级营销经理需求相关的关键基础、技术和专业单元。本课程将涵盖营销在广泛的当代商业环境中的应用，包括消费包装商品、服务、企业对企业、数字和国际市场。本课程包括市场研究的研究和实践及其在了解买方动机、竞争和环境趋势中的应用。本课程以实践为导向，重点关注动态市场中的问题解决和决策以及对营销实践的当代趋势的理解。

市场营销硕士

Master of Marketing

澳大利亚国家管理与商业学院

Australian National Institute of Management and Commerce (IMC)

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