Name: 商業研究生證書（旅遊和酒店行銷）-Graduate Certificate of Business (Tourism and Hospitality Marketing)-103143F
Price: 17080 AUD

An ever-changing global tourism industry needs marketing professionals with a thorough understanding of the critical role that marketing, media and promotions play in the development and success of tourism and hospitality enterprises.The Graduate Certificate of Business (Tourism and Hospitality Marketing) has been designed as a stand-alone qualification or a pathway into any of the ICMS Masters courses.The Graduate Certificate of Business (Tourism and Hospitality Marketing) focuses on developing advanced, transferable and professional attributes through a program of student-centred learning.You will study advanced conceptual and theoretical frameworks for analysing businesses – which will equip you for an immediate contribution in the competitive global business environments of marketing, tourism, travel, and hospitality.If you are already working, this short postgraduate course will allow you to up-skill, as well as providing tangible recognition of your enhanced workplace skills.Students of the Graduate Certificate of Business (Tourism and Hospitality Marketing) are required to undertake two business specific subjects and two marketing subjects – one in contemporary marketing and one in tourism and hospitality-specific marketing.

不斷變化的全球旅遊業需要行銷專業人士充分了解行銷、媒體和促銷在旅遊和酒店企業的發展和成功中所發揮的關鍵作用。商業研究生證書（旅遊和酒店行銷）被設計為獨立資格或進入任何 ICMS 碩士課程的途徑。商業研究生證書（旅遊和酒店行銷）專注於透過以學生為中心的學習計劃培養先進的、可轉移的和專業的屬性。您將學習用於分析業務的先進概念和理論框架，這將使您能夠在行銷、旅遊、旅遊和酒店業競爭激烈的全球商業環境中立即做出貢獻。如果您已經在工作，這個簡短的研究生課程將幫助您提高技能，並為您增強的工作技能提供實際的認可。商業研究生證書（旅遊和酒店行銷）的學生必須修讀兩門商業特定科目和兩門行銷科目——一門是當代行銷，一門是旅遊和酒店特定行銷。[103143F]

International College of Management (ICMS)

不斷變化的全球旅遊業需要行銷專業人士充分了解行銷、媒體和促銷在旅遊和酒店企業的發展和成功中所發揮的關鍵作用。商業研究生證書（旅遊和酒店行銷）被設計為獨立資格或進入任何 ICMS 碩士課程的途徑。商業研究生證書（旅遊和酒店行銷）專注於透過以學生為中心的學習計劃培養先進的、可轉移的和專業的屬性。您將學習用於分析業務的先進概念和理論框架，這將使您能夠在行銷、旅遊、旅遊和酒店業競爭激烈的全球商業環境中立即做出貢獻。如果您已經在工作，這個簡短的研究生課程將幫助您提高技能，並為您增強的工作技能提供實際的認可。商業研究生證書（旅遊和酒店行銷）的學生必須修讀兩門商業特定科目和兩門行銷科目——一門是當代行銷，一門是旅遊和酒店特定行銷。

商業研究生證書（旅遊和酒店行銷）

國際管理學院（ICMS）

International College of Management (ICMS)

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