Name: 數位行銷學士-Bachelor of Digital Marketing-112716K
Price: 51600 AUD

The Bachelor of Digital Marketing has been designed to incorporate key marketing and digital skills and knowledge. The course consists of core Business Management and Marketing units and specialised Digital Marketing units to position graduates for success as Digital Marketing or Social Media Marketing Manager.The specialisation subjects include contemporary marketing, social media marketing and digital marketing, representing areas of knowledge where graduates will have substantial awareness and advanced skills in digital and social media marketing.Students will have the ability to engage with projects where there is an opportunity to experience, and reflect on, failures and successes. Through this, they develop resilience and self-reliance as well as relevant knowledge and skills.The course consists of 23 core units in business and one (1) WIL unit. Students will have the ability to engage with projects where there is an opportunity to experience and reflect on failures and successes. Through this, they develop resilience and self-reliance as well as relevant knowledge and skills. The opportunity to create an e-Portfolio displaying the skills and knowledge developed during the course is integral to course design.The teaching of the Bachelor of Digital Marketing integrates the practical experience of industry specialists with a strong academic approach. It lays the foundation of a coherent and cohesive body of understanding at the general business level, marketing, and digital marketing discipline areas. The course allows students to undertake specialised digital marketing units.

數位行銷學士學位課程旨在整合關鍵的行銷與數位技能及知識。該課程包含核心的商業管理與行銷單元，以及專業的數位行銷單元，旨在為畢業生奠定成功擔任數位行銷或社群媒體行銷經理的基礎。專業科目涵蓋當代行銷、社群媒體行銷與數位行銷，這些領域的知識將使畢業生具備深入的認知與進階的數位及社群媒體行銷技能。學生將有能力參與專案，從中體驗並反思失敗與成功。透過此過程，他們不僅能培養韌性與自立能力，還能獲得相關的知識與技能。本課程包含23個商業核心單元與1個職場整合學習(WIL)單元。學生將有機會參與專案，實際體驗並反思過程中的成敗。這不僅幫助他們建立韌性與自主能力，同時累積實用的知識與技術。課程設計中，建立電子作品集以展示學習期間所發展的技能與知識是不可或缺的一環。數位行銷學士學位的教學結合業界專家的實務經驗與嚴謹的學術方法。課程在一般商業層面、行銷領域及數位行銷學科範疇，建立起連貫且緊密的知識體系基礎。學生可透過此課程修習專業的數位行銷單元。[112716K]

International Graduate Institute

數位行銷學士學位課程旨在整合關鍵的行銷與數位技能及知識。該課程包含核心的商業管理與行銷單元，以及專業的數位行銷單元，旨在為畢業生奠定成功擔任數位行銷或社群媒體行銷經理的基礎。專業科目涵蓋當代行銷、社群媒體行銷與數位行銷，這些領域的知識將使畢業生具備深入的認知與進階的數位及社群媒體行銷技能。學生將有能力參與專案，從中體驗並反思失敗與成功。透過此過程，他們不僅能培養韌性與自立能力，還能獲得相關的知識與技能。本課程包含23個商業核心單元與1個職場整合學習(WIL)單元。學生將有機會參與專案，實際體驗並反思過程中的成敗。這不僅幫助他們建立韌性與自主能力，同時累積實用的知識與技術。課程設計中，建立電子作品集以展示學習期間所發展的技能與知識是不可或缺的一環。數位行銷學士學位的教學結合業界專家的實務經驗與嚴謹的學術方法。課程在一般商業層面、行銷領域及數位行銷學科範疇，建立起連貫且緊密的知識體系基礎。學生可透過此課程修習專業的數位行銷單元。

數位行銷學士

國際研究生院

International Graduate Institute

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