BSB60520 Advanced Diploma of Marketing and Communication has been designed as a pathway from the Diploma level course. This course focuses on the higher-level management skills based on sound theoretical knowledge of marketing in the context of a business strategy. It looks at Australian and international marketing trends with a focus on Asia Pacific marketing.Students study includes market research techniques, business and marketing risk management, international marketing, organisational marketing objectives and advertising campaigns.Leadership, business innovation and organisational change is also covered for roles expected to be at a director or project leader level in a business or organisation.[106726C]
ASCED Qualification/Course Field of Education Identifier
編號
0805
證書分類
Sales And Marketing
名稱
Qualification/Course Level of Education Identifier
編號
411
證書分類
Advanced Diploma of
名稱
Nationally Recognised Training Type
編號
11
證書分類
Qualification
證書資格
This qualification reflects the role of individuals who provide leadership and support strategic direction in the marketing and communications activities of an organisation. Their knowledge base may be highly specialised or broad within the marketing and communications field. Typically, they are accountable for group outcomes and the overall performance of the marketing and communication, advertising or public relations functions of an organisation.
This qualification applies to individuals in full-time marketing roles, as well as those who are responsible for an organisation’s marketing in addition to other duties.
Licensing/Regulatory Information
No licensing, legislative or certification requirements apply to this qualification at the time of publication.
課程校區
SA
NSW
校區:Suite 1, Lvl 4, 68 Grenfell St - Adelaide Campus
