This foundational unit introduces you to written, spoken and visual communication skills. It focuses on audience, purpose, and context as they inform communication practice. The unit is designed to equip you with theoretical and practical skills and knowledge required for careers in the Communication Industries. As a student in the Communication program, you need to be able to express your ideas in written, spoken and visual form. Research shows that an aptitude for and facility in written, spoken and visual communication are essential for academic and professional success. This unit is one of four foundation units in the Bachelor of Communication program that are central to building the theoretical and practical knowledge required by QUT and industry.