When crisis strikes an organisation, specialist communicators are crucial to navigating what comes next. This course will give you a clear understanding of what it feels like to be a communicator at the heart of a crisis. With the aid of local and international case studies, an understanding of widely respected theoretical frameworks and in-class crisis exercises, you will develop the instincts and skills to effectively manage crisis situations. As the world confronts new global challenges, the course offers an appreciation of the range of reputational threats faced by organisations and the strategies to hand to best withstand their impact. You will also build an appreciation of what differentiates crises from issues, and what is entailed when managing the communications across both.
You will gain invaluable insights on how individuals and organisations best prepare, respond, and recover from reputational incidents, and have the opportunity to develop a vital tool in the crisis practitioner’s bag, the crisis communications plan.