Name: 数字营销学士学位-Bachelor of Digital Marketing-112716K
Price: 51600 AUD

The Bachelor of Digital Marketing has been designed to incorporate key marketing and digital skills and knowledge. The course consists of core Business Management and Marketing units and specialised Digital Marketing units to position graduates for success as Digital Marketing or Social Media Marketing Manager.The specialisation subjects include contemporary marketing, social media marketing and digital marketing, representing areas of knowledge where graduates will have substantial awareness and advanced skills in digital and social media marketing.Students will have the ability to engage with projects where there is an opportunity to experience, and reflect on, failures and successes. Through this, they develop resilience and self-reliance as well as relevant knowledge and skills.The course consists of 23 core units in business and one (1) WIL unit. Students will have the ability to engage with projects where there is an opportunity to experience and reflect on failures and successes. Through this, they develop resilience and self-reliance as well as relevant knowledge and skills. The opportunity to create an e-Portfolio displaying the skills and knowledge developed during the course is integral to course design.The teaching of the Bachelor of Digital Marketing integrates the practical experience of industry specialists with a strong academic approach. It lays the foundation of a coherent and cohesive body of understanding at the general business level, marketing, and digital marketing discipline areas. The course allows students to undertake specialised digital marketing units.

数字营销学士学位课程旨在融合关键的市场营销与数字技能及知识。该课程包含商业管理与市场营销的核心单元以及专门的数字营销单元，旨在为毕业生成为数字营销或社交媒体营销经理的成功之路奠定基础。专业科目涵盖当代市场营销、社交媒体营销及数字营销，这些领域将确保毕业生在数字与社交媒体营销方面具备深厚的认知与高级技能。学生将有机会参与实践项目，从中体验并反思成败得失。通过这一过程，他们不仅能培养韧性与自主能力，还能掌握相关的知识与技能。本课程包含23个商业核心单元和1个职场综合学习(WIL)单元。学生将通过参与项目实践，在经历成功与失败的过程中进行深度反思，从而锤炼抗压能力、独立解决问题的本领，同时积累专业知识与实操技巧。课程设计中特别强调创建电子作品集，以系统展示学生在学习期间所提升的技能与知识。数字营销学士的教学融合了行业专家的实战经验与严谨的学术方法，在通用商业层面、市场营销领域及数字营销学科方向构建起连贯且系统的知识体系。课程设置允许学生专攻数字营销方向的特定单元。[112716K]

International Graduate Institute

数字营销学士学位课程旨在融合关键的市场营销与数字技能及知识。该课程包含商业管理与市场营销的核心单元以及专门的数字营销单元，旨在为毕业生成为数字营销或社交媒体营销经理的成功之路奠定基础。专业科目涵盖当代市场营销、社交媒体营销及数字营销，这些领域将确保毕业生在数字与社交媒体营销方面具备深厚的认知与高级技能。学生将有机会参与实践项目，从中体验并反思成败得失。通过这一过程，他们不仅能培养韧性与自主能力，还能掌握相关的知识与技能。本课程包含23个商业核心单元和1个职场综合学习(WIL)单元。学生将通过参与项目实践，在经历成功与失败的过程中进行深度反思，从而锤炼抗压能力、独立解决问题的本领，同时积累专业知识与实操技巧。课程设计中特别强调创建电子作品集，以系统展示学生在学习期间所提升的技能与知识。数字营销学士的教学融合了行业专家的实战经验与严谨的学术方法，在通用商业层面、市场营销领域及数字营销学科方向构建起连贯且系统的知识体系。课程设置允许学生专攻数字营销方向的特定单元。

数字营销学士学位

Bachelor of Digital Marketing

国际研究生院

International Graduate Institute

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