传播学士（广告）

Designed to inspire the next generation of ‘big idea’ thinkers, the professionally accredited Bachelor of Communication (Advertising) gives you the skills to understand complex audiences, analyse media effectiveness and hone your creative thinking. Prepare for the challenges and excitement of developing incisive brand communication for the digital era as you work across real-world projects and connect with advertising practitioners. Discover what makes a good ad by exploring the principles and practice of advertising. You’ll also experiment with future-focused approaches to brand communication, and critically evaluate the role and impact of advertising on society. From your first year, you'll connect with a network of advertising professionals who will become part of your learning journey. Better still, you’ll build valuable industry experience and enhance your resume with an internship at an advertising agency, or with an 'in-house' brand or creative team. Do you have a way with words and consider yourself a confident problem-solver?