Name: 商业学士（市场营销）-Bachelor of Business (Marketing)-072491B
Price: 46500 AUD

The Bachelor of Business (Marketing) aims to produce graduates who have a thorough knowledge of business and marketing principles and practices.In the first year, students will be introduced to the fundamentals of current business trends and practices. In the second and third year, students will develop their knowledge base to include vital marketing practices applicable to Australian and international contexts.Students will study marketing theories and models, learn how to analyse marketing opportunities, and how to develop a strategic marketing plan that will lead to meeting the overall business objectives of the organisation.Upon graduation, graduates will have gained the skills and knowledge to identify marketing opportunities, generate new ideas, undertake market research and analysis, and confidently apply their knowledge and skills in marketing positions within domestic or internationally focused businesses.The estimated annual enrolment into the Bachelor of Business (Marketing) is 10 students.

商业学士（市场营销）学位旨在培养对商业和市场营销原则和实践有透彻了解的毕业生。第一年，学生将学习当前商业趋势和实践的基础知识。第二年和第三年，学生将拓展知识基础，包括适用于澳大利亚和国际环境的重要营销实践。学生将学习营销理论和模型，学习如何分析营销机会，以及如何制定战略营销计划以满足组织的整体业务目标。毕业后，毕业生将获得识别营销机会、产生新想法、进行市场研究和分析的技能和知识，并自信地将其知识和技能应用于国内或国际企业的营销职位。预计每年攻读商学学士（市场营销）学位的学生人数为 10 名。[072491B]

CIC Higher Education

商业学士（市场营销）学位旨在培养对商业和市场营销原则和实践有透彻了解的毕业生。第一年，学生将学习当前商业趋势和实践的基础知识。第二年和第三年，学生将拓展知识基础，包括适用于澳大利亚和国际环境的重要营销实践。学生将学习营销理论和模型，学习如何分析营销机会，以及如何制定战略营销计划以满足组织的整体业务目标。毕业后，毕业生将获得识别营销机会、产生新想法、进行市场研究和分析的技能和知识，并自信地将其知识和技能应用于国内或国际企业的营销职位。预计每年攻读商学学士（市场营销）学位的学生人数为 10 名。

商业学士（市场营销）

Bachelor of Business (Marketing)

剑桥国际学院

CIC Higher Education

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