商务硕士（经济学、金融与市场营销）

In this program you will develop advanced skills in order to critically analyse information, synthesise knowledge, and communicate your research findings effectively for a variety of career settings.

This master degree may be undertaken in a project or thesis mode.

You can specialise in:

Economics

• empirical microeconomics
• innovation economics
• development economics
• health economics
• cultural economics
• applied economic modelling
• behavioural economics
• experimental economics
• corporate governance/social responsibility.

Finance

• capital markets and financial institutions
• financial instruments
• international finance
• macroeconomics.

Marketing

• branding
• product innovation
• social marketing
• electronic marketing
• services marketing
• macro marketing
• integrated marketing communications
• sponsorship
• business-to-business marketing
• consumer behaviour
• buyer behaviour
• word of mouth
• customer relationship management
• consumer psychology
• service quality.