Bachelor of Communication (Advertising)
- 所属院校 :创意艺术
- 课程类型 :Bachelor Degree
- CRICOS Code :064394C
- 课程时长 :3学年 (156周)
- 课程总费用 :$ 98,880
- 每学期费用 :$ 32,960
Are you looking for a stimulating career in the competitive and changing global advertising industry? You will experience a variety of interactive learning and teaching approaches, both face to face and online, with an emphasis on industry relevant and creative outcomes.
The degree has three distinct focuses: Art Direction, Copywriting and Strategy Planning/Account Management. There is a strong focus on critical and conceptual thinking. You will learn how to use these skills to solve marketing problems, generate attention for brands and products and build an emotional bond between a brand and consumers.
This degree offers you a creative advertising degree that combines theoretical and industry knowledge with hands-on professional skills including copywriting, art direction and strategy planning. It provides an overview of the role and value of advertising within broader marketing and communication practice, as well as in depth study of advertising media, strategic and creative disciplines. You will experience a variety of interactive learning and teaching approaches, both face to face and online, with a strong emphasis on industry relevance and creative outcomes.
Our graduates go on to work both locally and internationally in a variety of roles, from art direction and copy writing, to media planning and client management.
This degree is ranked number five in the world and number one in Australia (Young Guns). It is one of the few creative advertising degrees which teach business and creative strategy.
- 学期：Summer Semester
- 所在州:VIC校 区:City Campus, 124 Latrobe Street, Melbourne地 址:City Campus, 124 Latrobe St, Melbourne, Victoria 3000邮 编: 3000
Bachelor of Interactive Media (Accelerated)
Bachelor of Interactive Media (Standard)
Bachelor of Digital Media
Bachelor of Communication (Public Relations) / Bachelor of Business Studies
Bachelor of Creative Technology (Audio Engineering and Sound Production) (Accelerated)