Bachelor of Communication (Advertising) - 传播学学士(广告)

Bachelor of Communication (Advertising)

传播学学士(广告)

课程信息

汇率转换
所属院校 :创意艺术
课程类型 :Bachelor Degree
CRICOS Code :064394C
课程时长 :3学年 (156周)
课程总费用 :$ 98,880
每学期费用 :$ 32,960

课程简介

中文/English

Are you looking for a stimulating career in the competitive and changing global advertising industry? You will experience a variety of interactive learning and teaching approaches, both face to face and online, with an emphasis on industry relevant and creative outcomes.

The degree has three distinct focuses: Art Direction, Copywriting and Strategy Planning/Account Management. There is a strong focus on critical and conceptual thinking. You will learn how to use these skills to solve marketing problems, generate attention for brands and products and build an emotional bond between a brand and consumers.

This degree offers you a creative advertising degree that combines theoretical and industry knowledge with hands-on professional skills including copywriting, art direction and strategy planning. It provides an overview of the role and value of advertising within broader marketing and communication practice, as well as in depth study of advertising media, strategic and creative disciplines. You will experience a variety of interactive learning and teaching approaches, both face to face and online, with a strong emphasis on industry relevance and creative outcomes.

Our graduates go on to work both locally and internationally in a variety of roles, from art direction and copy writing, to media planning and client management.

This degree is ranked number five in the world and number one in Australia (Young Guns). It is one of the few creative advertising degrees which teach business and creative strategy.

立即报名

入学学期

February, July

学期时间表

学期:Summer Semester
申请截止日期:2021-01-10
课程最后更改期限:2021-01-12
开学日期:2021-01-04
结束时间:2021-02-12
考试开始日期:2021-02-15
考试结束日期:2021-02-19
成绩公布日期:2021-02-26
学期:Semester 1
申请截止日期:2021-03-08
课程最后更改期限:2021-03-31
开学日期:2021-03-01
结束时间:2021-06-28
考试开始日期:2021-06-07
考试结束日期:2021-06-25
成绩公布日期:2021-07-12
学期:Semester 2
申请截止日期:2021-07-26
课程最后更改期限:2021-08-31
开学日期:2021-07-19
结束时间:2021-11-13
考试开始日期:2021-10-25
考试结束日期:2021-11-12
成绩公布日期:2021-11-29
学期:Spring Semester
申请截止日期:2021-11-28
课程最后更改期限:2021-12-02
开学日期:2021-11-15
结束时间:2021-02-11
考试开始日期:
考试结束日期:
成绩公布日期:

上课校区

  • 所在州:
    VIC
    校 区:
    City Campus, 124 Latrobe Street, Melbourne
    地 址:
    City Campus, 124 Latrobe St, Melbourne, Victoria 3000
    邮 编: 3000

课程所属院校

皇家墨尔本理工大学(RMIT University)(又称墨尔本皇家理工大学)是位于澳大利亚维多利亚州墨尔本的一所综合型公立大学,是澳洲历史最悠久的高等学府之一。其为学术界、政界、商界输入大量优秀毕业生,并因其就业率高居澳大利亚榜首而闻名遐迩。RMIT下设三个学院:商学院、设计与社会科学学院、科学工程与技术学院。早在1887年创建之初,RMIT就因其专业课程水准而声名鹊起。二战期间,RMIT为联军培养了大量技术人才,因此伊丽莎白二世女王为RMIT授予皇家Royal冠名权,并颁发了皇家特别基金。